It is always a great achievement when we can affirm that something has been done according to one strategic plan, goal or thought.
In the sixth and last of a series of articles focused on Innovation Culture, the focus is on a process called Market Intelligence.
Please follow the link to read the article published at InnovationManagement.se: Market Intelligence Oriented Culture: a Key Driver for Innovation
Article is co-written by Rui Patricio, George Leal Jamil & Antonio Rocha.
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Also, find here a list of previously published articles and posts
Paving the Path for Innovation Purpose and Closing the Alignment Gap
Only Engaged Innovation Teams Succeed
Fun and Games – Changing the World of Innovation Assessments
Working the Crowd – Don’t Get Lost
Innovation Games: Going Beyond the Traditional Creativity and Analytical Tools and Methods